Recommended by 1 people
Member since: Mar 2, 2021
Completed Job: 0
About Me
Aiyo... Profile again? Name, Experience, Skill, and Blaaaaaaaa…. I pride myself as a pioneer and prefer never to be too set in rules. Today, I call myself Fei, but tomorrow, who knows?
At this time of writing, I've got over 18 years of experience packed inside my skull. Maybe more, depending on when you explore my profile.
Whether it's an information kiosk designer, web designer, graphic designer, art director, ATL, BTL, digital, branding, social media, I'm still expanding my horizons and enjoying the journey.
Let's connect and explore together. After all, there's no creativity or innovation if you don't take some risk.
behance.net: kahfei76
Current Status
Self Employed
Language
Spoken
Chinese (Cantonese)
Chinese (Mandarin)
English
Written
English
Chinese (Mandarin)
Chinese (Cantonese)
Working Experience
7 Jul, 2013 - Current
Fulltime Freelancer
-, Kuala Lumpur
Company Type
Other
Position
Art Director
Specification
Art & Creative
Roles
Art Director
During freelancing prior, I worked with a different agency (contract), event company, in-house and others. Mainly as an Art Director or Project Lead. My strengths lie in creating visually engaging content that resonates with the viewer and empowers them to take action authentically - one that creates engagement, inspires action and increases brand awareness.
EVENT COMPANY
Pico Malaysia
Expo Milano 2015 - Malaysia, MISC (50 Anniversary), Nissan Malaysia (Pitching), IGEM 2020 (Logo Pitching), TMpoint Standard People Practice Book and more...
Sierra Ovation
AIA Malaysia, Ikea Malaysia, Standard Chartered Bank and US Embassy KK Event
WMB Events
Acson Malaysia, Alpha Malaysia & Kansai Paint Malaysia
EN Projects
LIMA 2017
AGENCY / MEDIA
INTIGUS
Maybank (Win 9 Mini, TreatsFair, Forex( Pitching), Annual Report (Pitching), Maybank FCB, Maybank QRPay and others), Old Town Malaysia, Mah Sing, MHAB (KLIA), WIEF (Pitching), PruBSN, Haier Malaysia and others
Ogilvy Malaysia
CIMB
McCann Malaysia
PETRONAS, OCBC, Celcom and more
StoryAsia
PPA, Matrix Concept Holding, PRS and more
Goodpeople / Chasing Friday / Wire
KBS, HSBC and more
And more...
Reason of resign
1 Jan, 2013 - 7 Jul, 2013
Senior Art Director
Emagineideas, Subang Jaya
Company Type
Other
Position
Art Director
Specification
Art & Creative
Roles
Art Director
My roles involve all brainstorming, brand strategy, conceptualizing, design, visualizing, finishing artwork and productions. Besides this, leading the creative team (2 designers and a copywriter) as a team.
Client:
RHB Malaysia
TuneTalk Malaysia (Launch)
UOB Malaysia
Infiniti Malaysia
Lee Hishammuddin Allen & Gledhill
And more...
Reason of resign
8 Aug, 2012 - 1 Jan, 2013
Senior Art Director
Hakuhodo Malaysia, Selangor
Company Type
Multinational Corporation
Position
Art Director
Specification
Art & Creative
Roles
Art Director
I'm appointed as Canon Malaysia Art Director. My roles involve all conceptualizing, design, visualizing, and more. Besides this, working very closely with the appointed writer and junior designers.
Client:
Canon - Pixma, PowerShot & EOS
Reason of resign
10 Oct, 2005 - 7 Jul, 2012
Art Director
Intigus Sdn Bhd, Selangor
Company Type
Other
Position
Art Director
Specification
Advertising / Media Planning
Roles
Creative
Total 7 years with Intigus Sdn Bhd. My roles involve all brainstorming, brand strategy, pitching, conceptualizing, design, visualizing, finishing artwork and productions. Besides this, been trained to lead the team and production team too.
Maybank
Treats Fair 2006 - 2012, Maybank Visa Diamanté, Maybank Money Express, Private Banking Debit Card Design, Maybankard World MasterCard, Maybankard Visa Infinite, SonyCard, Auto Financing Services, Maybankard PETRONAS Credit Card, Maybank Remittance Service, Maybank Mikro Financing, PETRONAS Ikhwan Credit Card Design, ETIQA and more
Sony Malaysia
Sony BRAVIA, Sony Tablet, Walkman W260, VAIO & more
A&W Malaysia
Pedas Giler Challenge, XXXtra Long Coney, Tangy Salad, The Forever Sales, The Purrrect Fish Burger, Thai-Wham-Wrap, Rahmaddan, Sensaver, Giant Mozza & Double Fortune Burger 2011, Double Fortune Burger & more. ..
Pitching Job
DRH, Taiwan - Shanghai Expo 2010, Chile - Shanghai Expo 2010, Panasonic Malaysia and more
Reason of resign
Education
Limkokwing University College of Creative Technology
Major in Multimedia
Diploma
Art/Design/Creative/Multimedia
1 Jan, 1995 - 12 Dec, 1997
Awards
2011 - Best Sponsorship Tie-Campaign - Silver
Maybankard SonyCard Live Screening (FIFA)
PMAA
9 Sep, 2011
MasterCard Hall of Fame Awards
Maybank: I Want Campaign
Best Acquisition Campaign - Winner
MasterCard
8 Aug, 2011
2011 MasterCard Hall of Fame Awards
Maybank: 30 Destinations Exotic Escapades Contest - Maybankard World MasterCar d
Best Activation Campaign - Finalist
MasterCard
8 Aug, 2011
Best Effective Long Term Marketing Campaign - Bronze
Maybank Treats Fair
MAA
11 Nov, 2009
Best Effective Long Term Marketing Campaign - Gold
Maybankard Treats Fair
PMAA
9 Sep, 2009
Skill Sets
Tools & Software
Experienced Industry
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
It's a great experience to work with a creative designer like Fei, easy to communicate and very responsive, which make my work much easier! A thousand thumb-ups for FEI!!!