Spoken

English
Malay

Written

English
Malay

1 Jan, 2019 - Current

Senior Digital Marketing

Southern Crescent Sdn Bhd, Seremban 2

Company Type

SME

Position

Senior Manager

Specification

Management, Marketing, Sales, Admin

Roles

Digital Advertising Executive

As a Senior Digital Marketer at Southern Crescent Sdn Bhd and Myhealthcare Shopee, my primary work is to analyze what method is working to promote medical products and services digitally.

With more than 2 million views on youtube and more than 3.5 million people reached on Facebook (March 2022), promoting medical-related items and services is such a challenge with strict local regulation and also strict social media policy constrain.

My work includes monitoring, planning and creating medical campaign that bypasses those ads systems and occasionally cut our promotional cost; such as

1. Planning and creating high engaging, viral-worthy, informative driven content
2. Cultivating agent
3. Ads that beat the algorithm
4. Product listing to all eCommerce and advertisement platform
5. SEO driven campaign
6. Customer relationship

Reason of resign

1 Jan, 2013 - 5 May, 2015

Content Producer, Broadcast journalist, Social Media marketer, newscaster

RTM (Radio Televisyen Malaysia), Bangsar

Company Type

Multinational Corporation

Position

Junior

Specification

Media - Broadcast and production

Roles

Producer

My job scope and specification at SELANGORfm :-

a) Sport Journalist
b) Broadcast Journalist
c) Media Social Executive
d) Football sport Announcement
e) News Voice Presenter
f) Video Editor
g) Videographer
h) Scriptwriter
i) Content Producer
j) Voice Actor
k) Event Manager

Our greatest achievement as a team would be the establishment of Children's Art Exhibition, Doodle For Unity, it is a form of expression by kids about Malaysian Unity, through their Doodle drawing. On September 2013, we exhibited their doodle at Muzium Seni Asia, Universiti Malaya (UM). They were nearly 7000 kids participated in the event, and nearly 2000 visitor attend the exhibition. It is one of the successful collaboration between media and our local High learning institution.

Meanwhile, on September 2014, we extended the exhibition during Asia Pasific Broadcasting Union's (A.B.U) World Summit On Media for Children. It is an international event which been held yearly throughout the world. We even have the privilege to organize Kid Festival 2014 during the summit.

Besides that, as a producer, I have been producing Jom Ngeteh and SFM Invader. It is part of the promotional team to engage with our loyal listener and to seek new one. We were like HitzFM Cruiser or Eravanger of SELANGORfm. I also managed to shoot videos, edit and upload them on youtube so that our listener can feel that they are part of our family.

Even as a producer, my work doesn't only revolve around office work. I've also become a news presenter, voice actor, journalist and a sport commentator myself. This happened during SUKMA 2014 and also throughout Selangor's Football team in Liga Super.

We were also responsible to update every news, content that we produce, and event that we attend in our official social media. During that time, Youtube Channel, Instagram and Facebook Page is not as popular as today. We were the one who introduce the usage of those social media and they still keep it today.

Reason of resign

Open new startup with my partner