One of the scariest, most difficult parts of running a freelance business is finding new clients. While there are plenty of platforms to get you started (hello from Rtist!), most people may not be experienced in the art of closing the sale and landing the job. In fact, for some, the very thought of cold-calling companies and clients to look for new leads is terrifying, not to mention time consuming and ineffective.
However, with a little bit of creativity and outside-the-box thinking, you can find new clients pretty much anywhere. Today, we’re looking at some unconventional ways to find them.
- Former employers
One of the best ways to find freelance gigs is to ask your former bosses if they know of any opportunities. Focus on superiors with whom you’ve worked closely and have maintained a good relationship; almost like the same people you would want to use as a reference on a resume. These people have hired you in the past and they know how you work. Assuming you’re driven and pay attention to details, they won’t hesitate to recommend you to their network.
- Family
They say to never do business with family, but when you’re a freelancer, sometimes it just makes sense. There’s bound to be someone in your family who needs to have something written for their company Facebook page, or have something designed, or maybe have their photo taken. If there is no one in your immediate family who needs something done, branch out to family friends.
- Social Media
Social media has and will probably still play a huge factor in your freelance business. It’s extremely important to get your freelance business out there on social media. We’re talking about getting your work out there, joining freelancer groups, and generating organic conversations about you and your business. From there, people will definitely ask about your services, and most likely land new clients.
- Freelancer platforms
Yes, we’re here to tell you a bit about Rtist, but only because it relates well with this article. The number 1 rule when looking for freelance gigs is to use your network, and that’s what Rtist gets you. By connecting with people or clients on Rtist, you’ll get a platform for you to share your portfolio, as well as get clients to see your works. Keep your profile up to date and include projects you’re working on, but also actively look for people who work on similar things.
- Connect to other freelancers
Some of the best freelance gigs out there come by way of other freelancers. This is because freelancers usually have their own area of expertise, and their clients may be looking for something that is not within that area. This is where a connection helps, because freelancers can share or pass along gigs to others within their network. This is a win-win situation for both.
However, for this to work effectively, you have to seek out and befriend other freelancers. You have to see them as an asset, not as a threat to your business. If you insist on seeing other freelancers as a competition, then you won’t be there to benefit when they need help with a specific job. No man is an island, and building up your community will be well worth it in the end.
So there you have it, we’re sharing the 5 ways for you to find freelance jobs that may not be all that common. Are you new to freelancing or considering going full-time? Reach out to us by joining our Rtist Creative Club on Facebook. If you’re still not sure where to start your freelancing journey, why not check out Rtist? We have one of the biggest creative talent communities in Malaysia that matches you with your clients.
