“There will never be a right time, jump in”. – Sam Horn (Book Author)
A question that’s pondered by many leaders of a business, is “When is it the right time to hire a creative?”. In all honesty, there’s no “right time” to find creatives, its only a matter of “I will need one”. Projects like brand logo, labels, social media visuals and other advertising materials are usually recurring projects that may require a long-term in-house designer, or perhaps, you can hire a freelancer first while waiting to hire the in-house designer.
Then again, you’ll never know when you might need a designer, here’s some scenarios where you’ll need to find a creative:
- When starting off a new project
In this case, the earlier the better, finding a creative before the project starts helps you to have visual concept for the project, at the same time, it ensures that your brand identity and messaging are consistent from the beginning.
- Redesigning an existing project
The best time to find a designer during a redesigning phase, is during the planning phase. This will allow them to review the existing design and identify the areas for improvement.
- Launching a new product/service
When creating a new product or service, you might want to find a designer to help you create marketing materials, packaging and/or other visuals.
- Business rebrands.
If you’re rebranding your business, you’ll need a designer to help create a logo, website design and other branding materials.
RTIST TIP: While hiring a designer for Corporate Identity (CI) rebranding, its best to hire a copywriter as well to assist in creating the messaging.
On Rtist Creative Platform, its easy to find creatives just by searching through keyword tags. try it out here. Talents on Rtist Platform insert on their profiles to help clients find them easily. For instance, you’re looking for a Web Designer, just type “Web Design” and the right talents will appear and you can choose from there.
Generally, its best to hire a creative at the earliest stages of the project planning process. This will allow creatives to provide valuable insights and ensure that the project is designed to meet your expectations. However, for smaller projects or specific tasks, its alright to find one at any time.
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