Recommended by 0 people
Member since: Aug 1, 2020
Completed Job: 0
About Me
Hi there.
I’m Cheryl and I’m more optimistic than the average muggle.
I recognise that mindset plays a big role in life and work, so getting that right is essential. I value time and productivity because…
Your work is my work. I delight in that.
There’s much more that comes into play that merely “writing”. I mean, from understanding business objectives to careful research planning a suitable strategy to meet those objectives. It's always a treat to brainstorm with clients like yourself though.
I’ve been a freelance copywriter for a little over a year—working with brands in fashion e-commerce, F&B, travel, health, tech, and entertainment. Some brands are international ones from Hong Kong and Portugal, though I still have a special place in my heart for local clients.
I write ads, email sequences, sales pages, and landing pages (copywriting)
I write social media captions, blog posts, and web copy (content writing)
Before I ventured into the freelance life. I worked at 3 jobs totalling over 6+ years. But I’ll leave that story for another time only if you’re interested to know.
Feel free to browse or ask me anything.
Thanks for your precious reading time and when you’re ready, let’s talk.
Current Status
Self Employed
Language
Spoken
English
Written
English
Working Experience
11 Nov, 2019 - 3 Mar, 2020
Freelance Copywriter
XXIV Active, Kowloon, Hong Kong.
Company Type
SME
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
I write copy for their Instagram ads, sales newsletters, and product descriptions. I assist the owners on shoots to promote their new collections and campaigns. Writing work is remote.
Reason of resign
5 May, 2019 - 3 Mar, 2020
Freelance Copywriter
Fixie Dust, Jalan Bangkung, Bangsar.
Company Type
SME
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
I handled an account under Fixie Dust which was a client in the travel SIM industry. I wrote for various mediums, from blog posts to Facebook and Google Ads. I'd submit my copy and edit the work of a colleague. My role was remote.
Reason of resign
Severe impact by the COVID-19 pandemic.
2 Feb, 2018 - Current
Freelance Content Writer
ThatNicePlace, Bukit Tinggi, Pahang.
Company Type
SME
Position
Senior
Specification
Advertising / Media Planning
Roles
Copywriter
Managing the homestay's social media channels content and ads. I also design and write the brand's newsletter for owners and paying customers.
Reason of resign
Education
Taylor's College
Major in Journalism
Diploma
Mass Communications
1 Jan, 2009 - 10 Oct, 2011
Other
Major in Communication & Media Management
Bachelor's Degree
Advertising/ Media
6 Jun, 2011 - 10 Oct, 2013
Awards
International Women's Day Influencer
The Kind-Hearted Teammate
PayPal Kuala Lumpur
3 Mar, 2018
Certificate of Achievement
Taylor's Merit Scholarship Award
Taylor's College
8 Aug, 2011
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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