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Member since: Dec 16, 2020
Completed Job: 0
About Me
I specialise in content creation, writing, broadcasting, and video production with 10 years of experience in the media industry. My skills range from pre-production, production to post-production in both live and pre-recorded TV programmes, as well as content and strategy for digital platforms. My latest portfolio involves creating and strategising branded content for clients that align with the company's identity and values.
Current Status
Employed
Language
Spoken
English
Written
English
Working Experience
11 Nov, 2019 - Current
Senior Digital Content Executive
Astro, Kuala Lumpur
Company Type
Public Listed Company
Position
Senior
Specification
Digital Media
Roles
Content Executive
- Conceptualise, write and edit integrated marketing campaign proposals across Blaze Digital's native and social platforms for brands.
- Serve as strategic lead on sponsored content with Business Development to develop and implement custom branded content solutions.
- Work with Sales and client to proactively create branded content solutions that generate revenue.
- Manage and execute sponsored content campaigns, from brainstorm and proposal development through execution.
- Analyse and report on key metrics to understand sponsored campaign performance and trends to make recommendations for future improvement.
- Assist with social media campaign management for all branded content posts.
- Plan content strategy for an upcoming online directory platform, MyDunia.
- Manage affiliate marketing initiatives via a third party or with direct client.
Reason of resign
9 Sep, 2016 - 11 Nov, 2019
Associate, Content Producer
Astro, Kuala Lumpur
Company Type
Public Listed Company
Position
Senior
Specification
Digital Media
Roles
Digital Producer
- Write lifestyle, entertainment and news stories for Rojak Daily.
- Produce and coordinate Rojak Daily's video segments.
- Produce paid advertorials and sponsored videos.
- Manage Rojak Daily's social media platforms.
Reason of resign
9 Sep, 2015 - 9 Sep, 2016
Assistant Producer
Bloomberg TV Malaysia, Kota Damansara, Selangor
Company Type
Other
Position
Senior
Specification
Media - Broadcast and production
Roles
Producer
Reason of resign
8 Aug, 2013 - 9 Sep, 2015
Assistant Producer / Scriptwriter
Primeworks Studios, Petaling Jaya, Selangor
Company Type
Public Listed Company
Position
Senior
Specification
Media - Broadcast and production
Roles
Producer
Reason of resign
4 Apr, 2011 - 8 Aug, 2013
Production Assistant / Segment Producer
Primeworks Studios, Petaling Jaya, Selangor
Company Type
Public Listed Company
Position
Fresh / Entry Level
Specification
Media - Broadcast and production
Roles
Broadcast Assistant
Reason of resign
Education
Taylor's College
Major in Communications and Media Management
Bachelor's Degree
Mass Communications
1 Jan, 2007 - 10 Oct, 2010
Skill Sets
Tools & Software
Additional Information
Owns Transportation
Yes
Owns Laptop
Yes
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