Spoken

English
Malay
Chinese

Written

Chinese
English
Malay

4 Apr, 2016 - Current

Managing Director

Wonderfly Holdings Sdn Bhd, Bangsar South

Company Type

SME

Position

Director

Specification

Advertising / Media Planning

Roles

Media Account Director

Built Wonderfly into a leading player in the activity space in Malaysia
- Achieved RM 85 million revenue with just RM 600k funding
-Over 500k visitors each month (web + app)
- Consistently achieved triple-digit top-line growth (pre-pandemic)
- Brand search volumes grew by ~200% widening the gap vs the nearest competitor by up to 50% with direct traffic accounting for more than half of total revenue


My role at Wonderfly :
• Lead the overall country targets
(Monthly Active Customers, Bookings, Transactions, EBITDA, GMV, GP).
• Work closely with the different stakeholders within the company
develop an ATL/BTL approach aligned with business objectives
for both short and long-term impact.
• Plan and execute marketing promotions, incentives, and
initiatives for Wonderfly Malaysia (weekly, monthly, and quarterly
planning cycles).
• Establish tone, voice and direction of marketing message every 3
to 6 months, and replicate it across other marketing pillars.
• Develop and work with media partners on media strategies to
ensure maximum reach, effectiveness, share of voice, CPC, CTRs,
and other marketing ROIs for Wonderfly Malaysia and our
partners.
• Partner with Engineering and Data Science to develop and
implement experiments to test hypothesis for which changes will
drive product adoption and growth.
• Bring a deep understanding of growth & optimization best
practices such as A/B testing, growth hacking

- Successfully raised fund from C.E.O & key management of Grab, Photobook, and Expedia.

Reason of resign

1 Jan, 2012 - 12 Dec, 2015

Google Marketing Consultant

Locus-T Online Sdn Bhd, Petaling Jaya

Company Type

SME

Position

Senior Manager

Specification

Digital Media

Roles

Search Marketing

- Well trained by Google Malaysia weekly in areas like Google search, display, and analytics
- Experienced in e-commerce tracking to track engagement and profitability

Reason of resign

Start Wonderfly