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Chinese (Cantonese)
Chinese (Hakka)
Chinese (Hokkian)
Chinese (Mandarin)
English
Malay

Written

English
Chinese (Mandarin)
Malay

2 Feb, 2019 - 4 Apr, 2021

Visual Merchadising Senior cum graphic designer

Asian Beauty Corner Sdn Bhd, South gate

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Others

● Increase awareness, favourability and experience of the Asian Beauty Corner 25 Brands (opportunity and products) -Dashing Diva, Merzy, CLIO, Moonshot, Peripera, Micho Bloome and etc brands.
● Implement and update visual presentation and maintain visual merchandising standards to enhance the overall SASA & Watson store appearance and environment.
● Source and propose of props and visual merchandising display related to seasonal.
● To assist in marketing of VMD material at new product launching, execute collateral creation campaigns & end of season sales activites.
● Create attractive visual displays to enhance brand presence across the store; poster, POPs material, trays and etc. visits and reports.
● Liaised/Monitored with contractors the renovation store & counter design layout, elevation, perspective drawing, BQ & QC.
● Responsible designed standy visual & planogram VMD guideline - cosmetics, skincare & nail standy.
● Carefully proofread pop and sales materials prior to printing.
● To source / develop new item and negotiate price with supplier Handle all VMD item and deco item relationships with vendors and contractors.
● Track and control the expenses, total sourcing functions covering costing, pricing & budgeting.
● Develop & designed campaign or events pop materials-banners, bunting, promotion/sales poster, light box trans poster, showcase poster, 2D & 3D showcase display stand, tester stand & etc.

Reason of resign

3 Mar, 2017 - 4 Apr, 2019

Specialist visual merchandising senior executive

Avon (Malaysia) Sdn Bhd, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Branding Designer

● Increase awareness, favourability and experience of the Avon Brand (opportunity and products).
● Propose & planning for 160 butiks VMD of the every monthly & every campaigns-Fragrance, Cosmetics, Skincare, Personal care, Hair care, Intimates (bra) & etc Avon products.
● Implement and update visual presentation and maintain visual merchandising standards to enhance the overall butiks appearance and environment.
● Manage and execute creative product and merchandise presentation within the butiks from a creative and commercial perspective in line with company’s expectations and visual merchandising direction.
● Conduct, coach and implement VM training to in-store visual merchandiser/s and butiks staff.
● Source and propose of props and visual merchandising display related to seasonal launch (Raya festive).
● Collaborate cohesively with the different interfaces and department from merchandising/store planning.
● To assist in marketing of VMD material at promotional event, new product launching, execute collateral creation campaigns & end of season sales activites.
● Involve and conceptualize new thematic theme for promotional event, new launches and other matters within the visual merchandising calendar.
● Create attractive visual displays to enhance brand presence across the store; window display, instore poster, POPs material, etc. visits and reports
● Presented new idea & concept-new products launching, campaign & events to internal marketers.
● Monitored production schedules while adhering to assigned budgets & purchase requisition (PR) of the VMD materials.
● Liaised/Monitored with contractors the renovation butik/shop design layout, elevation, perspective drawing, BQ & QC.
● Responsible designed standy-fragrance, cosmetics, skincare & personal care standy.
● Responsible designed launching proposal & planogram VMD guideline.
● Carefully proofread pop and sales materials prior to printing.
● To source / develop new item and negotiate price with supplier.
● Handle all VMD item and deco item relationships with vendors and contractors.
● Control the expenses, total sourcing functions covering costing, pricing & budgeting.

Reason of resign

VSS

3 Mar, 2010 - 1 Jan, 2017

Specialist visual merchandising senior executive

Amway (Malaysia) Sdn Bhd, Petaling Jaya

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Visual Merchandiser

● Worked with internal marketers to determine strategy and design for annual marketing campaigns, launching & events.
● Generated new ideas with limited direction and varied internal marketer’s needs.
● Presented new idea & concept-new products launching, campaign & events to internal marketers.
● Generated computer graphics and page-layout software, graphic elements and photography.
● Liaised with internal marketers in marketing to execute collateral creation projects.
● Monitored production schedules while adhering to assigned budgets.
● Designed launching proposal & planogram VMD - Cosmetics, Skincare, Personal care. Hair care, supplement products, Home products & Local products.
● Carefully proof read pop and sales materials prior to printing.
● Created aesthetically-pleasing advertisements that complemented the products.
● Control total sourcing functions covering costing, pricing & budget & purchase requisition (PR) of the VMD materials.
● Created and resized images for wireless carrier delivery branding guidelines and best practices.
● Strong knowledge in production processes to ensure visual merchandising props and display setup are operationally viable in 25 shops.
● Ensure that shop display in in-line with Armour branding.
● Designed advertisements, campaign or events pop materials-banners, bunting, poster, billboard, light box poster, showcase poster, window poster, giant shop poster, sensormatic bar, price tag, 2D & 3D cosmestic & skincare tester stand, shlefing poster, showcase display stand, signage, hall of fame poster, roll of hall poster and training hall poster from concept through completion.
● Ensure timely installation and dismentle the ability to properly install and remove all promotional props in a timely manner.

Reason of resign

9 Sep, 2008 - 11 Nov, 2009

Senior visual merchandising executive

DCHL SDN BHD, Kuala Lumpur

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Others

● Be knowledgeable in all visual merchandising strategies and current trends to help marketer as place to be to sell product in the outlet and support company sales goals.
● Provide support to merchandising, signing, and implementing visual merchandising direction at the highest level.
● Control total sourcing functions covering costing, pricing & budgeting.
● Handle all business relationships with vendors & be an ambassador of the brand at the project level.
● Provide support to merchandising, signing and implementation of visual merchandising direction at the highest level, with the ability to customize as appropriate to current trends and events proposed.
● Complete all inventory tasks and procedures in a timely and accurate manner.
● Ensure all visual safety programs and protocols are followed, including shop and visual space organization.
● Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
● Maintained consistent use of graphic imagery in materials and other marketing outreach.
● Collaborated with vendors to ensure style consistency with other marketing materials.
● Worked with internal marketers to determine strategy and design for annual marketing campaigns & events.
● Carefully proofread pop and sales materials prior to printing.
● Designed advertisements, campaign or events pop materials-branding poster and VMD materials - Cosmetics & skincare tester bar from concept through completion.
● Designed proposal & planogram VMD 4 outlets. Ensure that all shop display in in-line with Armour branding.
● To assists in outlets festive season display.

Reason of resign

11 Nov, 2007 - 7 Jul, 2008

Senior visual merchandising executive

Royal Sporting House (Malaysia) Sdn Bhd, Selangor

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Visualiser

● To liase with retail top management -Work, planing implementy and monitoring of all merchandising new product lanuching at shops (Stadium & RSH-Puma, Addinas, New Balance, Speedy) & butik shop (Screct Women, NAUTICA, Ted Baker, Mambai Sei).
● Responsibilities on 2D & 3D display for the pop, promotion events, new products, new shop opening & shop upgrading corporate poster
● Develop display or replacement part materials and ensuning that these materials are installed systematically with in timeline given.
● Coordinate purchasing and distribution of visual merchandising materials -Perform regular shop visitation to do visual improvements.
● Designed proposal & planogram VMD outlets, Ensure that all outlet display in-line with Armour branding & timeline.
● To assists in outlets festive season display.

Reason of resign

10 Oct, 2003 - 11 Nov, 2007

Visual merchandising executive

SHISEIDO MALAYSIA(M) Sdn Bhd, Petaling Jaya

Company Type

Other

Position

Senior

Specification

Art & Creative

Roles

Visual Merchandiser

● Designed new on-brand visual elements to effectively convey concepts and messaging.
● Work with marketer team to comply with VM guidelines
● Collaborated with vendors and manage vendors with renovation counters budget.
● Updated branding graphics for 72 counters poster and VMD materials.
● Collaborated with vendors to ensure style consistency with other marketing materials.
● To negotiate with vendors and manage vendors with POS materials.
● Worked with internal marketers to determine strategy and design for annual marketing campaigns, events & lanuching.
● Generated new ideas with limited direction and varied internal marketer’s needs.
● Presented new idea at new products launching, campaign & events to internal marketers.
● Generated computer graphics and page-layout software, graphic elements.
● Designed proposal & planogram VMD 72 counters gudiline.
● Liaised with internal marketers in marketing to execute collateral creation projects.
● Monitored production schedules while adhering to assigned budgets.
● Designed advertisements, campaign or events pop materials-branding poster and VMD materials - skincare & make up tester bar from concept through completion.
● Carefully proofread pop and sales materials prior to printing.
● Strong knowledge in production processes to ensure visual merchandising props and display setup are operationally viable in counters
● Ensure that countrs display in-line with Armour branding.
● Complete all inventory tasks and procedures in a timely and accurate manner.
● To assists in all counters festive season showcase display.
● Liaised/Monitored with contractors the renovation counters design layout, elevation, perspective drawing & QC.

Reason of resign

9 Sep, 2002 - 9 Sep, 2003

Senior graphic designer

KUALA LUMPUR BIRD PARK, Kuala Lumpur

Company Type

Public Listed Company

Position

Senior

Specification

Art & Creative

Roles

Graphics Designer

● Worked with internal marketers to determine strategy and design for annual marketing road shows.
● Carefully proofread pop and sales materials prior to printing.
● Designed art and copy layouts for direct mail advertising material.
● To assiss in display hatchery & education centre, photo booth, restaurant, landscape & bird cages.
● Designed advertisements pop materials-banners, bunting, poster, labels, leaflet, flyer,magazine ad, signange, signboard, ticket, company uniform, restaurant menu, corporate identities( logo, namecard, letter head & etc) from concept through completion, output & finishing.
● To assists in restaurant festive season display.

Reason of resign

3 Mar, 2000 - 9 Sep, 2002

Graphic designer cum display artist

The Baker Cottage, Kuala Lumpur

Company Type

Public Listed Company

Position

Junior

Specification

Art & Creative

Roles

Graphics Designer

● Designed new on-brand visual elements to effectively convey concepts and messaging.
● Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
● Worked with internal marketers to determine strategy & design for annual marketing road show.
● Generated new ideas with limited direction and varied internal marketers needs.
● Generated computer graphics and page-layout software, graphic elements and photography.
● Liaised with internal marketers in marketing to execute collateral creation projects/new product.
● Designed advertisements, campaign or events pop materials-banners, bunting, poster, hanging mobile, price tag, packaging, paperbag and signage from concept through completion.
● Carefully proofread pop and sales materials prior to printing & colour separation.
● Created and resized images for wireless carrier delivery branding guidelines and best practices.
● To assist in developing product strategy to fit the entire year and in conjunction with seasonal and products launching.
● Updated all 22 outlet pop materials (price tag, bunting, poster wobbler, pop material and etc) and festive season display.

Reason of resign

3 Mar, 1999 - 2 Feb, 2000

DTP cum graphic design

MULTMEDIA PRINTING & GRAPHIC (M) Sdn Bhd, Kuala Lumpur

Company Type

Other

Position

Fresh / Entry Level

Specification

Printing/Packaging/Publishing

Roles

DTP artist

● Collaborated with vendors to ensure style consistency with other marketing materials.
● Worked with customers to determine strategy and design for annual marketing.
● Generated new ideas with limited direction and varied customers needs.
● Presented projects/designs to customers.
● Generated computer graphics and page-layout software, graphic elements and photography.
● Liaised with customers in marketing to execute collateral creation projects.
● Generated detailed specs of final designs.
● Updated computer graphic files using graphics software programs.
● Carefully proofread pop and sales materials prior to printing.
● Designed art and copy layouts for direct mail advertising material.
● Created and resized images for wireless carrier delivery.
● Researched current and emerging art and graphic design technologies.
● Designed advertisements pop materials-banners, bunting, poster, labels, leaflet, flyer, booklet, packaging, sticker, corporate identities( logo, namecard, letter head & etc) from concept through completion, output & finishing.

Reason of resign