Spoken

Chinese
Chinese (Mandarin)
English
Malay

Written

Chinese
Chinese (Mandarin)
English
Malay

1 Apr, 2022 - 31 Jul, 2022

Marketing and Operation Manager

Utopia Digital Sdn Bhd, Kuala Lumpur

Company Type

-

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

[Management / Operations]
• Facilitated in media planning with sales team for local digital publishers and programmatic to produce optimal media plans to reach campaign’s objectives of the advertisers.
• Managed all digital campaigns processes, including media booking, campaign setup, troubleshooting, ad trafficking, and campaign optimization.
• Managed and delivered campaign entitlements as per signed contract.
• Supervised digital media content team and production team for content creation, proof reading, scheduling, and publishing.
• Evaluated and enhanced sales and advertising operations workflow and practices.

[Analytics]
• Monitored campaign and provided regular, insightful performance analysis reports for strategic improvement in advertising campaigns.

[Marketing]
• Developed marketing and advertising activities for company owned digital publications.
• Tracked internal advertising performance and managed internal marketing budget.

[Relationships]
• Maintained relationships with agency planning team, digital publishers, ad serving vendors and direct clients.
• Provided prompt and efficient customer service to resolve any campaign issues.

[Human Resources / Administrative]
• Recruited, mentored, and supervised permanent staffs, contract staffs and interns.
• Created a smooth onboarding process and training.
• Conducted performance reviews.
• Organized all company documentation in softcopy and hardcopy.
• Ensured office supplies are in proper stock level.
• Maintained workplace health and safety compliance.

1 Dec, 2019 - 31 Mar, 2022

Advertising Operation Manager

Utopia Advertising Sdn Bhd, Kuala Lumpur

Company Type

-

Position

Manager

Specification

Advertising / Media Planning

Roles

Manager

[Management / Operations]
• Facilitated in media planning with sales team for local digital publishers and programmatic to produce optimal media plans to reach campaign’s objectives of the advertisers.
• Managed all digital campaigns processes, including media booking, campaign setup, troubleshooting, ad trafficking, and campaign optimization.
• Managed and delivered campaign entitlements as per signed contract.
• Supervised interns for content creation, proof reading, scheduling, and publishing.
• Evaluated and enhanced sales and advertising operations workflow and practices.

[Analytics]
• Monitored campaign and provided regular, insightful performance analysis reports for strategic improvement in advertising campaigns.

[Relationships]
• Maintained relationships with agency planning team, digital publishers, ad serving vendors and direct clients.
• Provided prompt and efficient customer service to resolve any campaign issues.

[Human Resources / Administrative]
• Recruited, mentored, and supervised interns.
• Conducted performance reviews.
• Ensured office supplies are in proper stock level.
• Maintained workplace health and safety compliance.

1 Mar, 2017 - 30 Nov, 2019

Advertising Operation Executive

Utopia Advertising Sdn Bhd, Working from Home

Company Type

-

Position

Junior

Specification

Digital Media

Roles

Digital Campaign Executive

• Forecasted inventories for banner placement.
• Executed campaign and monitored campaign performance.
• Performed testing and provided feedback on new ad formats.
• Worked with sales team for campaign proposal or media plans for new or existing advertisers.
• Provided regular analysis and feedback to publishers and clients.
• Ensure web trafficking is correctly implemented and reports for advertisers are delivered on time.
• Maintained ad serving software or any other related platforms and fixed errors arise within the software or platforms by communicating with the respective support team.

1 Oct, 2016 - Current

Founder | Graphic Designer

KV Wonder Design, Work from Home

Company Type

-

Position

Director

Specification

Art & Creative

Roles

Graphics Designer

• Communicating with clients to understand the design brief or project, and helping the clients to get the ideas out in workable way.
• Designing online or offline advertisements, brochures, flyers, logos, tee shirts, packaging, social media posts, online banners, and other branding, communication, marketing materials.
• Make sure the design services are delivered to client within the time frame discussed in the contracts of the projects.

1 Nov, 2015 - 28 Feb, 2017

Advertising Operation Executive

Pixels Digital (M) Sdn Bhd, Petaling Jaya

Company Type

-

Position

Junior

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

• Forecasted inventories for banner placement.
• Executed campaign and monitored campaign performance.
• Ensured that campaign deliverables are managed and delivered as per signed contract.
• Provided regular analysis and feedback to publishers and clients.

1 Dec, 2014 - 31 Oct, 2015

Admin/Media Executive

Mega Trend Advertising Sdn Bhd, Petaling Jaya

Company Type

-

Position

Junior

Specification

Advertising / Media Planning

Roles

Advertising Executive / Account Manager

• Oversee media bookings, copy instructions (materials) media contracts, and press release.
• Organized and filed all related documents.
• Answered phone calls, replied email, handled clients' order, and follow up tasks.
• Assisted in daily operations of the office.
• Ensured the creatives were submitted before the deadlines.
• Proofread all materials before sending out to press or printing.

16 Apr, 2014 - 30 Oct, 2014

Marketing Executive

WYNKIDS, Petaling Jaya

Company Type

-

Position

Fresh / Entry Level

Specification

Management, Marketing, Sales, Admin

Roles

Marketing Executive

• Attended to enquiries through phone, email and face-to-face.
• Assisted in marketing or advertising campaign.
• Designed corporate identity system and various promotional items, such as banner, bunting, poster, and so on.
• Coordinated with suppliers such as printing companies and catering service for company events.
• Liaised with parents for registration, fees payments, students' learning progress and other matters.
• Gatekeeper of daily administrative activities of WYNKIDS HQ Office.

1 Jan, 2014 - 15 Apr, 2014

Intern in Marketing

WYNKIDS Sdn Bhd, Petaling Jaya

Company Type

-

Position

Intern

Specification

Management, Marketing, Sales, Admin

Roles

Intern

• Developed and executed graphic design work.
• Supported the marketing campaigns and promotional activities.
• Assisted in Smart Kids Fair 2014 which held at PWTC, Kuala Lumpur in April 2014.

Reason of resign

1 Jan, 2013 - 30 Apr, 2013

Freelance Graphic Designer

Eastern Furniture Contractor, Singapore

Company Type

-

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Graphics Designer

• Design corporate identity system, such as business card and letterhead.
• Design collateral items such as uniform, calendar, and print ads.

1 Jan, 2010 - 31 Jan, 2013

Art Teacher

Creativity Art Studio, Johor Bahru

Company Type

-

Position

Fresh / Entry Level

Specification

Art & Creative

Roles

Others

• Conducted art classes (4y/o - 12y/o).
• Prepared syllabus and art materials.
• Organized and stored paperwork, documents, and computer-based information.
• Designed poster, flyers, and participation form for any events or activities.
• Did presentation during sharing session with students.
• Liaised with new parents for registration, fees payments, and lesson introduction.
• Liaised with existing parents for students’ learning progress and other matters.
• Collected fees from parents for art classes, outdoor activities, or art materials.
• Assisted in outdoor art activities and was one of the teacher who guided a group of children.